Adwords vs Mobile Geofencing

Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is…

Geofencing For Trade Shows

Excitement bubbles through your veins. You’ve spent months perfecting your product. Now, it’s time to present it to some of the leading retailers and angel investors at a trade show. Reality hits. Thousands of other startups are also trying to grab the attention of these instrumental people.  You have to find a way to lure…

5 Sure-Fire Ways to Earn More with Geofencing

Reaching customers where they are with what they need is the fundamental principle of geofencing.  Earn more. Win big. Geo-fencing strategies provide a targeted approach to digital marketing that helps businesses win new customers. The biggest earners in the geofencing space, however, practice these sure-fire ways to boost their ROI. Be Strategic Geofencing can be…

Phoenix Company Cooks Up WiFi and SmartPhones to Launch Smartest Mobile Advertising Technology

Nearly 2,000 restaurant experts in the valley next week are in for quite a treat. It will lead them closer than ever to their customers, their competitor’s customers, and greater profits. The Restaurant Leadership Conference in Phoenix is serving as the launch site for Geo4WiFi, the patented, game-changing mobile advertising technology from Arizona’s own, Better…

Location-targeted mobile advertising drives ad spend growth by 45% in 2021

Posted on March 13th, 2017 by Anne Freier Mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new BIA/Kelsey report. Overall, US mobile ad spend is currently estimated at $33 billion this year. The research firm projects a growth to $72 billion in 2021. That’s a 17% annual growth…

The Role of Mobile Advertising in Customer Retention

By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud .  The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …

Why Should you Increase your Mobile Advertising Spending?

By Claire Calligaro Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on their computer. Some studies…

The Exciting Future Of Mobile Advertising

The future of mobile advertising is bright. Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion is expected to be spent on ads served to mobile phones and tablets worldwide, an increase of nearly 430% increase since 2013 (eMarketer.com).…

MOBILE ADVERTISING CONTINUES RAPID GROWTH – IAB

In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016 was another big quarter for internet advertising with over $17 billion spent.   Mobile the…