How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact,…

Location Of Things Market Growing To $71 Billion

by Chuck Martin A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time. The actual location of things market is now projected to reach $71 billion by 2025, according to new research. That’s an annual growth rate of 34%,…

Winners and losers of Facebook’s Feed

Last week, Mark Zuckerberg announced a major revamp of Facebook’s News Feed algorithm to prioritize content shared by friends and family, and demote branded posts from publishers and businesses. It seems that after pushing Facebook as a source of trending news, Dr. Zuckenstein is horrified by his own creation. And, after a year of trying unsuccessfully to…

Mobile Marketing Maturity: Unlocking The Mobile-Only Future With Location Data

Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall. The scale of the challenge is significant. According to a June 2017 study that our company commissioned from Forrester, 94% of surveyed…

How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you have to get inside their heads. Know how…

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which an app or other software uses GPS, RFID,…

How Location Data Will Create the Cities of the Future

The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Location data is talked about most often in the context of retail. However, it can also be used to a great effect in city planning and the development of smart…

It’s not just how much, but where and when we’re connected that matters

Editor’s note: The following is a guest post from Keith Petri, chief strategy officer at Screen6. The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another — further…

The 2018 Mobile Marketing Report: Stats You Need To Know

The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, how it has evolved, and how you can…

Is Mobile Geofencing Right for Your Business?

We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders. Along the way, we make associations, complete transactions and leave digital footprints. As digital marketers, we are always…