Advertise to NFL attendees for LESS!

Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing.  While using today’s proven technology is usually a smart bet, you’ve got to be careful about where you place those dollars.…

Google Tracks Location Data Even When Users Turn Service Off, AP Report Finds – Bloomberg

By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8  Location History stores time-stamped data without asking  Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, according to a report by the Associated Press. While the…

Mobile Ad Revenue Is Exploding: Here’s How To Improve Your Ads

POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in…

Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. While location data does enable a variety of…

Case Study: How a Luxury Dealership Won With Geofencing Marketing

Geofencinghelps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go,…

Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That

Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research conducted by CodeBroker indicates that mobile coupons are…

How Retailers Can Make The Most Of Their Data

Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of e-commerce has provided retailers with new avenues to…

How Small and Mid-Sized Publishers Are Turning to Programmatic Advertising

Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic  Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads…

Over 66 Percent Of All Digital Transactions Now Take Place On Mobile

In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…

MEDIA CONSUMPTION CONTINUES TO GROW, DRIVEN BY MOBILE

The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…