Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Social media, video and in-app advertising are among the options financial marketers must consider when crafting their digital marketing plan. By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand Not long ago, online display advertising was the darling of marketers…

5 Lessons in Local Mobile Advertising from Big Brands

#MobileAdvertising Although local advertising may seem synonymous with small-business, the majority of the money that’s spent on local advertising comes from national brands. And with Google reporting that 50% of its mobile search is for local content (compared with about 17% of its desktop search), local advertising increasingly means mobile advertising. So what can small-business…

Mobile Advertising Could Become Answer To Sustainable Growth

by Laurie Sullivan @lauriesullivan #MobileAdvertising Mobile gives Google “long-term growth insurance.” That’s how iSuppli’s research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display, which generate short-term revenue growth, remain the other two pillars. When Google releases year-end…