Geo-targeting for Healthcare Marketing

The Importance of Where Geo-targeting is the relatively new marketing practice of delivering content to a consumer, often via their smartphone, using geographic location information about that individual. According to Local Search Association, the click-through rate for geo-targeted mobile display ads was significantly higher than the industry benchmarks, especially in healthcare.  Hospitals can restrict their…

Real-Time marketing Is Here: Compass Group Canada Case Study

With successful customer engagement comes innovation. At Better AD Network we can monetize your digital signage as well as engage with customers on a deeper level. Google signage is just one of the ways we can help your businesses grow. Check this out! ======================================================================================================= How Compass Group Canada modernized its digital strategy with Chrome Written…

Geofencing – An Industry Game Changer

Geo-fencing is a game-changer in the shopping center business – an industry constantly challenged to increase shopper visit share in the face of online competitors, store closings, aging assets and a rapidly evolving customer. With this relatively new methodology, owners/operators can precisely define trade areas, perform competitive visit share analysis and pre-acquisition studies, compare center…

Mobile Data Movement

Contributed by Stacy Deprey-Purper, Founder: Better Ad Network There’s an elephant in the room…and it’s name is “Mobile Advertising Data” (MAD, for short). It’s acronym is appropriately named as many of us in the industry have been “mad” about the integrity of mobile data for years now. From facebook’s “fake likes” to erroneous search data,…

Gannett seeks FBI probe into fake Facebook followers

Here at Better AD Network we share Gannett’s concerns about fake profiles on Facebook. Our clients rely on us for accurate marketing that yields results. We will be recommending an alternative advertising, proven methods of advertising until facebook can resolve these challenges. Read this. ———————————————————————————————— Gannett seeks FBI probe into fake Facebook followers Gannett Co.,…

How To Capture The $22B Mobile Advertising Opportunity With People-Based Marketing

You’ve heard it before: this is the year of mobile (again), says Michael Twomey, SVP and MD at people-based marketing for Signal in this opinion piece. But before your eyes glaze over, consider some important insights about mobile advertising that were recently unveiled by Mary Meeker in her annually-anticipated Internet Trends Report. Posted byCARLOTTA VITTORI Meeker states that advertising…

Better Ad Network Partners with Gravy Analytics

Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi. Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business…