Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the underlying data that makes it possible to deliver…

Clean Data Geo Proximity Advertising

Driving foot traffic to your business or web site with effective mobile advertising Today, more than ever, businesses need data they can trust and companies that deliver. Better AD Network’s proprietary, affordable solution offers results 200-400% greater than traditional mobile advertising (and we’ve got the case study data to back it up). Introduction to Better…

How Mobile Is Changing Back-To-School

Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component…

Think Tank: Lassoing Shoppers With Geofencing to Bolster Sales

Ashlyn Booth, director of retail property marketing for JLL, shares insights into the benefits of a geofence. By Ashlyn Booth It wasn’t that long ago that retailers and shopping center owners hired surveyors to stand outside their space to question 500 mall-goers hoping to gain a better understanding of their shopping and spending habits. But, today…

THE BEGINNER’S GUIDE TO PROGRAMMATIC ADVERTISING

In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s for…

The Great Word of Mouth HOAX

By:  Graves Burke “I don’t spend any money on advertising!” “All my clients come from ‘word of mouth’” They say with their chest puffed out and a HUGE smile on their face (like this is a good thing.) I hate to burst your bubble. If you believe these are good ways to grow your business,…

Geofencing – College Students

By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target…

Geo-targeting for Healthcare Marketing

The Importance of Where Geo-targeting is the relatively new marketing practice of delivering content to a consumer, often via their smartphone, using geographic location information about that individual. According to Local Search Association, the click-through rate for geo-targeted mobile display ads was significantly higher than the industry benchmarks, especially in healthcare.  Hospitals can restrict their…