Should you be advertising on mobile?

Stacy Deprey-Purper , Social WiFi Expert Mobile advertising – why or why not? For the first time in our nation’s history, more Americans are looking at the mobile devices LONGER than they watch television.  In fact, it’s 3.75 hours versus 3.5 hours PER DAY. If those numbers aren’t enough to get you excited about this technology,…

The Importance Of Mobile Advertising To Banks

A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…

There are Benefits in Offering Free WiFi

#SocialWifi for #cities In today’s day and age, it has become commonplace to see a majority of businesses and restaurants offering free WiFi to its customers. It comes down to the fact that offering free WiFi is a fantastic way to attract possible consumers to your establishment; in fact, it has become a powerful advantage…

Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies

INDOOR, OUTDOOR AND BACK AGAIN By Meagan Krueger   Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies. Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases.  And each have long contemplated when, or even if, the two will converge, or…