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Matt Barash, head of strategy and business development at AdColony discusses why it’s time for advertisers to stop looking to TV for reach and instead turn their attention to mobile video Today’s consumers are buried in their phones – and they’re not just scrolling, they’re pausing and watching. Mobile video now accounts for more than half of…
Tyrone Stewart Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmaticaudio spend over the…
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As the impact of innovations and disruptions of years’ past come into focus, leading players will battle for dominance in several key areas. The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be…
In 2019, mobile marketing promises to unfold with an emphasis on evolution rather than revolution. Adjust’s CTO Paul Müller explores the expected hyper-growth, spotlights five predictions every mobile marketer and advertiser should know in the coming year. In the mobile marketing industry, 2019 promises to be a year of evolution rather than revolution. At Adjust,…
The Mobile Series l Infographic Author: Caroline Cakebread What Does Growth Look Like? This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates. Growth, however, will slow through the end of the forecasting period—from 6.6% by the end of 2018 to just 3%…
Geolocation data is an essential parameter for creating an effective social advertising strategy. Location not only helps you figure out where your customer is but careful analysis of their visits and local searches can help you create relevant, personalized and targeted ads. This article discusses various Geolocation techniques that can be used for social advertising.…
Viewability is a prized metric, but it doesn’t tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate. The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year on mobile ads. But how effective are those…
Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…