7 Mobile Marketing Trends for 2018

If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add…

Waymo wins the self-driving car race… kinda

Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — because, as Waymo’s CEO John Krafcik exclaimed, “Fully…

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates will help take your advertising to the next…

Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter.  As Google’s Jason Spero puts it, “every time…

Location-Based Marketing Drives Real-Time, Real-World Engagement With Healthcare Consumers

Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the underlying data that makes it possible to deliver…

Clean Data Geo Proximity Advertising

Driving foot traffic to your business or web site with effective mobile advertising Today, more than ever, businesses need data they can trust and companies that deliver. Better AD Network’s proprietary, affordable solution offers results 200-400% greater than traditional mobile advertising (and we’ve got the case study data to back it up). Introduction to Better…

How Mobile Is Changing Back-To-School

Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component…