Viewability is a prized metric, but it doesn’t tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate. The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year on mobile ads. But how effective are those…
Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…
Ishika Giri – September 3, 2018 – Startup Stories Marketing – a term that is most utilized in recent times have gone multiple makeovers, from being direct, on-field marketing to digital marketing through various sources. Today at The Startup Journal, we are talking about Kloudboxx – a marketing automation platform that makes the most of social WiFi marketing for…
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is even…
If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or consumers. Even senior citizens aren’t as loyal to their old…
Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing. While using today’s proven technology is usually a smart bet, you’ve got to be careful about where you place those dollars.…
By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8 Location History stores time-stamped data without asking Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, according to a report by the Associated Press. While the…
POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in…
It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. While location data does enable a variety of…
Geofencinghelps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go,…