How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact,…

Location Of Things Market Growing To $71 Billion

by Chuck Martin A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time. The actual location of things market is now projected to reach $71 billion by 2025, according to new research. That’s an annual growth rate of 34%,…

Winners and losers of Facebook’s Feed

Last week, Mark Zuckerberg announced a major revamp of Facebook’s News Feed algorithm to prioritize content shared by friends and family, and demote branded posts from publishers and businesses. It seems that after pushing Facebook as a source of trending news, Dr. Zuckenstein is horrified by his own creation. And, after a year of trying unsuccessfully to…

How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you have to get inside their heads. Know how…

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which an app or other software uses GPS, RFID,…

How Location Data Will Create the Cities of the Future

The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Location data is talked about most often in the context of retail. However, it can also be used to a great effect in city planning and the development of smart…

3 things mobile marketers must know ahead of the holidays

Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier start to holiday buying Here’s some bad news.…

BLACK FRIDAY SHOPPING DANGERS!

Black Friday is coming and many of you have started shopping already!  We at Strategic Awareness Solutions want you to be Aware of the hidden dangers and stay safe in all that you do.  As you head out early on Friday to begin fighting the crowds, tragedy can strike at any time.  Be prepared and see…

7 Mobile Marketing Trends for 2018

If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add…

Waymo wins the self-driving car race… kinda

Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — because, as Waymo’s CEO John Krafcik exclaimed, “Fully…