POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in…
It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. While location data does enable a variety of…
Geofencinghelps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go,…
Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research conducted by CodeBroker indicates that mobile coupons are…
Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of e-commerce has provided retailers with new avenues to…
“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 Location-based advertising is inherently “local,” so it’s little…
14th May, 2018 NRA Show press release Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in…
And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities…
The pivot from smartphones to connected devices requires greater human-centricity By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…
We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor. The effects of such choices are not life-changing. As long as we’re happy with the job we…