Mobile Advertising Continues To Grow

by Tim Nichols If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before. Bigger, and more powerful than any other channel for…

Mobile Accounts For Nearly Half Of All US Online Ad Revenues

By Ronan Shields Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing…

Reaching Automotive Consumers with Mobile Advertising

Mobile advertising is exploding, and automotive marketers are in a unique position to benefit. In the last year, mobile ad spend in the auto industry has increased over 230 percent, and both dealers and national brands have recognized the opportunities in mobile and are shifting more ad spend into the space. As the industry continues…

Mobile Advertising – The Way To Displaying Ads To A Targeted Audience

Mobile Advertising – Way to Displaying Ads in Targeted Audience & Region In the era of constant evolution of the marketing dynamics we come across various modes of promotion that can work for a brand. Mobile advertising is the latest technique of reaching your audience and informing them about your company, brand and products or…

7 Case Studies Prove Mobile ROI To Healthcare Marketers

by Rob Petersen Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices (PWC) 40% of office visits could be replaced by eVisit (source: Mayo Clinic) 30% of the 9000+ healthcare apps available are targeted at…