More Than Half of Digital Advertising Is Mobile

Digital ad spending in U.S. surged 22% to record $72.5 billion in 2016, according to a new report from the IAB By Mike Shields Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising…

Geofencing For Trade Shows

Excitement bubbles through your veins. You’ve spent months perfecting your product. Now, it’s time to present it to some of the leading retailers and angel investors at a trade show. Reality hits. Thousands of other startups are also trying to grab the attention of these instrumental people.  You have to find a way to lure…

Phoenix Company Cooks Up WiFi and SmartPhones to Launch Smartest Mobile Advertising Technology

Nearly 2,000 restaurant experts in the valley next week are in for quite a treat. It will lead them closer than ever to their customers, their competitor’s customers, and greater profits. The Restaurant Leadership Conference in Phoenix is serving as the launch site for Geo4WiFi, the patented, game-changing mobile advertising technology from Arizona’s own, Better…

Live Nation – Event Geofencing

AdvertisingAge made an announcement that event giant Live Nation will now geofence their events.  Live Nation claims they sponsor an event somewhere on the planet every 20 minutes.  They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or…

Mobile Shoppers: Coupons are #1

eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts.  More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and…

Location-targeted mobile advertising drives ad spend growth by 45% in 2021

Posted on March 13th, 2017 by Anne Freier Mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new BIA/Kelsey report. Overall, US mobile ad spend is currently estimated at $33 billion this year. The research firm projects a growth to $72 billion in 2021. That’s a 17% annual growth…

The Growing Importance of Mobile Marketing Strategies for Hotels

By Jennifer Dunphy Over the past two years, multiple studies have confirmed the importance of mobile marketing and the improved performance metrics of mobile vs. other avenues of digital advertising, especially as it pertains to the hospitality industry and hotels. Now, newer studies are starting to reveal more subtle insights into mobile consumer behavior. One…

Mobile’s Influence On Searches, Purchases

by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according to…

The Role of Mobile Advertising in Customer Retention

By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud .  The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …