Why Real Estate Agents Should Focus On Mobile Marketing

  As with every aspect of digital life, consumers’ transition from PC screen to smartphone or tablet continues at high speed. When people see a property they like, they will go to their phone first, rather than waiting to get home and look up the estate agent. The millennial and their successor generations live by…

How an insight from search data sparked a beauty brand’s multicultural video campaign

Ekaterina Petrova Feb 2018 It’s not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness. But that’s exactly the story of beauty brand Make Up For Ever’s recent endeavor to better reach its diverse multicultural audience. The results proved the brand was definitely onto…

How To Prepare For The Mobile-First World Of 2018

POST WRITTEN BY Bernard May The past few years have brought us mobile-friendly marketing, and the next few will herald the age of mobile-first marketing. In order to prepare for the transformation, businesses and their digital marketing gurus need to adopt smart strategies that will meet the needs of customers and search engines alike. The…

How mobile is reshaping the B2B landscape for growth

Jason Spero Oct 2017 Mobile, Data & Measurement, Experience & Design There’s a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But digital…

What will programmatic look like in 2027?

By Emma Williams 2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The days of slow deals, subject to human errors and inefficiencies, are increasingly behind us. But adtech’s story is far from over. The next ten years…

NOW HIRING ! Administrative Super Star

NOW HIRING !   Administrative Super Star   Does this sound like you? Motivated? LOVE a fast-paced, ever-changing environment? Loyal? Fast learner? Have working knowledge of Word/Excel/Power Point? Google? Have Digital Advertising experience? Passion for excellent service? Have basic bookkeeping experience? Our growing Digital Advertising and Tech Agency has an immediate need for your skills.…

6 Trends That Will Define Mobile Marketing In 2018

The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and…

Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important

Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception By Collin Holmes With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use…

How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact,…

Location Of Things Market Growing To $71 Billion

by Chuck Martin A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time. The actual location of things market is now projected to reach $71 billion by 2025, according to new research. That’s an annual growth rate of 34%,…