Mobile Advertising Spend Booms In Automotive, Financial and Healthcare Industries

by Anne Freier According to new research from Marin Software, provider of a cross-channel advertising cloud, among the three industries that boosted their ad spending more significantly during Q1 2015 are the automotive, financial and healthcare sector. Given the shift in consumer behaviour toward heavy smartphone adoption and regular use of their mobile devices, these industries were…

6 Reasons Your Business Can’t Afford to Ignore Mobile Advertising

Ekaterina Walter If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time. Mobile device adoption is hitting stratospheric levels. The current world population sits at 7.2 billion, yet there are 7.5 billion mobile connections. You read that right: there are more mobile connections than there are people alive in the…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses Sprint sees big engagement By Christopher Heine If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you’ll likely see a targeted mobile ad thanks to Vector Media’s geofencing and beacon-based ads platform. No situation is too small for marketing…

Mobile Ad Campaigns Hit The Target

Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile formats, perhaps at the expense of desktop. Nielsen’s…

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…

Mobile Advertising Continues To Grow

by Tim Nichols If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before. Bigger, and more powerful than any other channel for…

Mobile Accounts For Nearly Half Of All US Online Ad Revenues

By Ronan Shields Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing…

Reaching Automotive Consumers with Mobile Advertising

Mobile advertising is exploding, and automotive marketers are in a unique position to benefit. In the last year, mobile ad spend in the auto industry has increased over 230 percent, and both dealers and national brands have recognized the opportunities in mobile and are shifting more ad spend into the space. As the industry continues…