As the impact of innovations and disruptions of years’ past come into focus, leading players will battle for dominance in several key areas. The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be…
The Mobile Series l Infographic Author: Caroline Cakebread What Does Growth Look Like? This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates. Growth, however, will slow through the end of the forecasting period—from 6.6% by the end of 2018 to just 3%…
Geolocation data is an essential parameter for creating an effective social advertising strategy. Location not only helps you figure out where your customer is but careful analysis of their visits and local searches can help you create relevant, personalized and targeted ads. This article discusses various Geolocation techniques that can be used for social advertising.…
Viewability is a prized metric, but it doesn’t tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate. The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year on mobile ads. But how effective are those…
Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…
Ishika Giri – September 3, 2018 – Startup Stories Marketing – a term that is most utilized in recent times have gone multiple makeovers, from being direct, on-field marketing to digital marketing through various sources. Today at The Startup Journal, we are talking about Kloudboxx – a marketing automation platform that makes the most of social WiFi marketing for…
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is even…
If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or consumers. Even senior citizens aren’t as loyal to their old…
Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing. While using today’s proven technology is usually a smart bet, you’ve got to be careful about where you place those dollars.…
By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8 Location History stores time-stamped data without asking Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, according to a report by the Associated Press. While the…