4 Ways B-to-B Marketers Should Be Using Mobile Video

It’s one of the biggest opportunities in 2018 By Tomer Cohen More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points…

Why Your Mobile Marketing Strategy Needs An Upgrade

The pivot from smartphones to connected devices requires greater human-centricity  By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…

Understanding Programmatic: Your Company And Career May Depend On It

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor.  The effects of such choices are not life-changing. As long as we’re happy with the job we…

Marketers Are Getting Up Close and Personal with These New Geofencing Advancements

Geofencing is quickly becoming a must-have for retailers everywhere. By Molly St. Louis | Creative executive If you’re still playing catch up when it comes to geofencing, it’s time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market Insights, the global geofencing market is expected to…

Business Development Representative (BDR) Needed!

Better AD Network, a disruptive company in the advertising tech space, is looking for a dynamic, results-oriented Business Development Representative (BDR). Business Development Responsibilities A BDR has three primary responsibilities: Identifying new sales leads Pitching products and/or services Maintaining fruitful relationships with existing customers When it comes to generating leads, day-to-day duties typically include: Researching…

Why Real Estate Agents Should Focus On Mobile Marketing

  As with every aspect of digital life, consumers’ transition from PC screen to smartphone or tablet continues at high speed. When people see a property they like, they will go to their phone first, rather than waiting to get home and look up the estate agent. The millennial and their successor generations live by…

How an insight from search data sparked a beauty brand’s multicultural video campaign

Ekaterina Petrova Feb 2018 It’s not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness. But that’s exactly the story of beauty brand Make Up For Ever’s recent endeavor to better reach its diverse multicultural audience. The results proved the brand was definitely onto…

How To Prepare For The Mobile-First World Of 2018

POST WRITTEN BY Bernard May The past few years have brought us mobile-friendly marketing, and the next few will herald the age of mobile-first marketing. In order to prepare for the transformation, businesses and their digital marketing gurus need to adopt smart strategies that will meet the needs of customers and search engines alike. The…

How mobile is reshaping the B2B landscape for growth

Jason Spero Oct 2017 Mobile, Data & Measurement, Experience & Design There’s a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But digital…

What will programmatic look like in 2027?

By Emma Williams 2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The days of slow deals, subject to human errors and inefficiencies, are increasingly behind us. But adtech’s story is far from over. The next ten years…