Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories

By Mark Hoelzel Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users. Historically, there has been a big disparity between a number of time people actually spend on their smartphones and tablets (significant and growing), and the amount…

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Should you be advertising on mobile?

Stacy Deprey-Purper , Social WiFi Expert Mobile advertising – why or why not? For the first time in our nation’s history, more Americans are looking at the mobile devices LONGER than they watch television.  In fact, it’s 3.75 hours versus 3.5 hours PER DAY. If those numbers aren’t enough to get you excited about this technology,…

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The Importance Of Mobile Advertising To Banks

A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…

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