Geofencing – College Students

By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target…

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Geo-targeting for Healthcare Marketing

The Importance of Where Geo-targeting is the relatively new marketing practice of delivering content to a consumer, often via their smartphone, using geographic location information about that individual. According to Local Search Association, the click-through rate for geo-targeted mobile display ads was significantly higher than the industry benchmarks, especially in healthcare.  Hospitals can restrict their…

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Real-Time marketing Is Here: Compass Group Canada Case Study

With successful customer engagement comes innovation. At Better AD Network we can monetize your digital signage as well as engage with customers on a deeper level. Google signage is just one of the ways we can help your businesses grow. Check this out! ======================================================================================================= How Compass Group Canada modernized its digital strategy with Chrome Written…

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Geofencing – An Industry Game Changer

Geo-fencing is a game-changer in the shopping center business – an industry constantly challenged to increase shopper visit share in the face of online competitors, store closings, aging assets and a rapidly evolving customer. With this relatively new methodology, owners/operators can precisely define trade areas, perform competitive visit share analysis and pre-acquisition studies, compare center…

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HOW EFFECTIVE IS MOBILE ADVERTISING FOR RESTAURANTS?

By Buzztime The advertising and marketing landscape for the restaurant and food industry is constantly shifting. In an effort to stay ahead of the curve, restaurants lead the way in experimental and new advertising methods like social media posts, banner ads, and targeted advertising on mobile devices and restaurant tablets. A study recently released by…

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Local Matters: The Impact Of Geofencing On Deliveries

Geofencing isn’t just about ads, writes Beetrack CEO Sebastian Ojeda. It can help companies compete with the likes of Amazon by improving same-day and two-day delivery. By Sebastian Ojeda Efficiency in home deliveries has become one of the most valuable assets for companies looking to grow their businesses. Why? Consumer expectations in last mile delivery…

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Mobile Data Movement

Contributed by Stacy Deprey-Purper, Founder: Better Ad Network There’s an elephant in the room…and it’s name is “Mobile Advertising Data” (MAD, for short). It’s acronym is appropriately named as many of us in the industry have been “mad” about the integrity of mobile data for years now. From facebook’s “fake likes” to erroneous search data,…

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The Benefits of Geo-Fencing Digital Ads for Local Businesses

With the increasing movement of consumers from traditional web browsing (i.e. laptop and desktop computers) to mobile browsing on tablets or smartphones, advertisers are now using a new mobile marketing technique called geo-fencing when trying to target potential customers. Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement…

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Mobile Ads Drive Foot Traffic For Restaurant Franchises

Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for…

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Gannett seeks FBI probe into fake Facebook followers

Here at Better AD Network we share Gannett’s concerns about fake profiles on Facebook. Our clients rely on us for accurate marketing that yields results. We will be recommending an alternative advertising, proven methods of advertising until facebook can resolve these challenges. Read this. ———————————————————————————————— Gannett seeks FBI probe into fake Facebook followers Gannett Co.,…

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