How mobile is reshaping the B2B landscape for growth

Jason Spero Oct 2017 Mobile, Data & Measurement, Experience & Design There’s a new generation of B2B buyers out there. In the past, companies relied on personal relationships to build their brand. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But digital…

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What will programmatic look like in 2027?

By Emma Williams 2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The days of slow deals, subject to human errors and inefficiencies, are increasingly behind us. But adtech’s story is far from over. The next ten years…

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NOW HIRING ! Administrative Super Star

NOW HIRING !   Administrative Super Star   Does this sound like you? Motivated? LOVE a fast-paced, ever-changing environment? Loyal? Fast learner? Have working knowledge of Word/Excel/Power Point? Google? Have Digital Advertising experience? Passion for excellent service? Have basic bookkeeping experience? Our growing Digital Advertising and Tech Agency has an immediate need for your skills.…

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6 Trends That Will Define Mobile Marketing In 2018

The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and…

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Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important

Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception By Collin Holmes With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use…

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How Brands Can Use Location Intelligence to Target Travelers

This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact,…

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Location Of Things Market Growing To $71 Billion

by Chuck Martin A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time. The actual location of things market is now projected to reach $71 billion by 2025, according to new research. That’s an annual growth rate of 34%,…

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Winners and losers of Facebook’s Feed

Last week, Mark Zuckerberg announced a major revamp of Facebook’s News Feed algorithm to prioritize content shared by friends and family, and demote branded posts from publishers and businesses. It seems that after pushing Facebook as a source of trending news, Dr. Zuckenstein is horrified by his own creation. And, after a year of trying unsuccessfully to…

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Mobile Marketing Maturity: Unlocking The Mobile-Only Future With Location Data

Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall. The scale of the challenge is significant. According to a June 2017 study that our company commissioned from Forrester, 94% of surveyed…

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How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you have to get inside their heads. Know how…

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