Brands, please stop ruining the consumer mobile journey with desktop experiences

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the…

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How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities…

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4 Ways B-to-B Marketers Should Be Using Mobile Video

It’s one of the biggest opportunities in 2018 By Tomer Cohen More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points…

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Why Your Mobile Marketing Strategy Needs An Upgrade

The pivot from smartphones to connected devices requires greater human-centricity  By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…

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Understanding Programmatic: Your Company And Career May Depend On It

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor.  The effects of such choices are not life-changing. As long as we’re happy with the job we…

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Marketers Are Getting Up Close and Personal with These New Geofencing Advancements

Geofencing is quickly becoming a must-have for retailers everywhere. By Molly St. Louis | Creative executive If you’re still playing catch up when it comes to geofencing, it’s time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market Insights, the global geofencing market is expected to…

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Business Development Representative (BDR) Needed!

Better AD Network, a disruptive company in the advertising tech space, is looking for a dynamic, results-oriented Business Development Representative (BDR). Business Development Responsibilities A BDR has three primary responsibilities: Identifying new sales leads Pitching products and/or services Maintaining fruitful relationships with existing customers When it comes to generating leads, day-to-day duties typically include: Researching…

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Why Real Estate Agents Should Focus On Mobile Marketing

  As with every aspect of digital life, consumers’ transition from PC screen to smartphone or tablet continues at high speed. When people see a property they like, they will go to their phone first, rather than waiting to get home and look up the estate agent. The millennial and their successor generations live by…

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How an insight from search data sparked a beauty brand’s multicultural video campaign

Ekaterina Petrova Feb 2018 It’s not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness. But that’s exactly the story of beauty brand Make Up For Ever’s recent endeavor to better reach its diverse multicultural audience. The results proved the brand was definitely onto…

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How To Prepare For The Mobile-First World Of 2018

POST WRITTEN BY Bernard May The past few years have brought us mobile-friendly marketing, and the next few will herald the age of mobile-first marketing. In order to prepare for the transformation, businesses and their digital marketing gurus need to adopt smart strategies that will meet the needs of customers and search engines alike. The…

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