The Importance Of Mobile Advertising To Banks

A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…

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Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies

INDOOR, OUTDOOR AND BACK AGAIN By Meagan Krueger   Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies. Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases.  And each have long contemplated when, or even if, the two will converge, or…

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Hello Smart WiFi!

WiFi Advertising and Hotspot Advertising is targeted and effective. According to Flurry, the American Smartphone user now spends more time looking at their phone than they do watching TV during each day. #SocialWiFiMarketing now allows businesses to advertise in this targeted, focused medium and reach a greater audience, for less. The average single location “smart…

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