A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline While travelers still use desktops for a significant portion of their travel research and shopping, the share of ad spend is shifting to mobile devices.…Details
A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…Details
#SocialWifi for #cities In today’s day and age, it has become commonplace to see a majority of businesses and restaurants offering free WiFi to its customers. It comes down to the fact that offering free WiFi is a fantastic way to attract possible consumers to your establishment; in fact, it has become a powerful advantage…Details
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By Rimma Kats Starbucks is no stranger to mobile advertising and is continuing to prove that the medium works for the company by running a new campaign that aims to bolster its VIA Instant Coffee sales. Starbucks is running the new campaign within TV Guide’s iPhone application. The coffee giant has been using mobile…Details
INDOOR, OUTDOOR AND BACK AGAIN By Meagan Krueger Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies. Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases. And each have long contemplated when, or even if, the two will converge, or…Details
Are you one of those restaurant chains who thinks by offering Free WiFi to your patrons that you'll slow up the table turning process and lose money? These statistics may change your mind. #socialwifimarketing
Just click the link below to view the brief presentation:
WiFi in Restaurant Statistics (4)
WiFi Advertising and Hotspot Advertising is targeted and effective. According to Flurry, the American Smartphone user now spends more time looking at their phone than they do watching TV during each day. #SocialWiFiMarketing now allows businesses to advertise in this targeted, focused medium and reach a greater audience, for less. The average single location “smart…Details
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How bars and pubs can make money from FREE WiFi by: Rise WiFi Powered by Purple WiFi (Kerry Wright) Participating pubs can increase social media engagement and customer interaction and grow ROI! February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers…Details