Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Social media, video and in-app advertising are among the options financial marketers must consider when crafting their digital marketing plan. By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand Not long ago, online display advertising was the darling of marketers…

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Mobile Advertising Could Become Answer To Sustainable Growth

by Laurie Sullivan @lauriesullivan #MobileAdvertising Mobile gives Google “long-term growth insurance.” That’s how iSuppli’s research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display, which generate short-term revenue growth, remain the other two pillars. When Google releases year-end…

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Rolling With Mobile App Guest Engagement Strategy

Another great reason to contact Better Ad Network. Read this! ——————————————————————————————————————————————————- MARRIOTT’S ON A ROLL WITH ITS MOBILE APP GUEST ENGAGEMENT STRATEGY But it’s missing a critical component that’s right under its nose. No doubt about it, Marriott is taking its Mobile First strategy seriously.  Recognizing that Guests never leave home without their mobile devices,…

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