Looking for Gay, Lesbian Consumers? Try Mobile Devices

Digitas Study Shows LGBT Consumers Are Way Into Their Phones, Tablets Marketers have been wish-washy at best when deciding whether or not to target the LGBT population. Take Target, for example, which rolled out a number of product lines last year aimed at the segment, but in the past had stumbled over mixed-messages on its…

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How To Capture The $22B Mobile Advertising Opportunity With People-Based Marketing

You’ve heard it before: this is the year of mobile (again), says Michael Twomey, SVP and MD at people-based marketing for Signal in this opinion piece. But before your eyes glaze over, consider some important insights about mobile advertising that were recently unveiled by Mary Meeker in her annually-anticipated Internet Trends Report. Posted byCARLOTTA VITTORI Meeker states that advertising…

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Better Ad Network Partners with Gravy Analytics

Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi. Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business…

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