‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…

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Mobile Advertising Continues To Grow

by Tim Nichols If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before. Bigger, and more powerful than any other channel for…

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How Beauty Salons Can Increase Sales and Profits with Mobile Marketing

Do you own a hair salon, nail salon, or day spa? Would you like more business? Would you like to increase your sales by $20,000 or more per year? Salons that are marketing their services to mobile phone users are reporting impressive increases in sales and profits. I learned a lot by listening to Greg…

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Mobile Accounts For Nearly Half Of All US Online Ad Revenues

By Ronan Shields Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing…

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Reaching Automotive Consumers with Mobile Advertising

Mobile advertising is exploding, and automotive marketers are in a unique position to benefit. In the last year, mobile ad spend in the auto industry has increased over 230 percent, and both dealers and national brands have recognized the opportunities in mobile and are shifting more ad spend into the space. As the industry continues…

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