The Growing Importance of Mobile Marketing Strategies for Hotels

By Jennifer Dunphy Over the past two years, multiple studies have confirmed the importance of mobile marketing and the improved performance metrics of mobile vs. other avenues of digital advertising, especially as it pertains to the hospitality industry and hotels. Now, newer studies are starting to reveal more subtle insights into mobile consumer behavior. One…

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Mobile’s Influence On Searches, Purchases

by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according to…

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The Role of Mobile Advertising in Customer Retention

By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud .  The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …

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When It Comes To Mobile Advertising, Relevancy Is Not The Only Key To Success

by Steve Olenski Way back in 2014 I wrote an article on a certain nine-letter word that every marketer needs to remember at all times. The word is “relevance.” The idea is that relevance can help to create a better user experience when it comes to delivering ads to target audiences, especially for the mobile environment…

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Why Should you Increase your Mobile Advertising Spending?

By Claire Calligaro Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on their computer. Some studies…

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The Exciting Future Of Mobile Advertising

The future of mobile advertising is bright. Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion is expected to be spent on ads served to mobile phones and tablets worldwide, an increase of nearly 430% increase since 2013 (eMarketer.com).…

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MOBILE ADVERTISING CONTINUES RAPID GROWTH – IAB

In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016 was another big quarter for internet advertising with over $17 billion spent.   Mobile the…

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Top 5 Trend Predictions for Mobile Advertising

Statistics showed that mobile advertising expenses globally reached $18 billion in 2014 and projects that the market will reach around $42 billion within the next two years. As a result, the growth on mobile platform has a tremendous effect on mobile advertising. As more and more businesses become aware of the importance of the mobile…

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Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

  Personalization Is A Key Benefit Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning…

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