Why WiFi Marketing and Co-Work space is the Next Big Thing, says Kloudboxx

Ishika Giri – September 3, 2018 – Startup Stories Marketing – a term that is most utilized in recent times have gone multiple makeovers, from being direct, on-field marketing to digital marketing through various sources. Today at The Startup Journal, we are talking about Kloudboxx – a marketing automation platform that makes the most of social WiFi marketing for…

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As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is even…

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What’s perfect for me? How CPG shoppers are making the best choice

If you’re like me, you’ve found yourself playing the field when shopping for things on your list, even when you have an old, reliable brand in the wings. It’s safe to say brand loyalty isn’t what it used to be, and that fact isn’t news for marketers or consumers. Even senior citizens aren’t as loyal to their old…

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Advertise to NFL attendees for LESS!

Advertising your business in the traditional methods seems to be getting more expensive with each passing year. I believe this is due to today’s technology pulling advertising dollars away from the more traditional marketing.  While using today’s proven technology is usually a smart bet, you’ve got to be careful about where you place those dollars.…

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Google Tracks Location Data Even When Users Turn Service Off, AP Report Finds – Bloomberg

By Emily McCormick August 13, 2018, 11:45 PM GMT+8 Updated on August 14, 2018, 2:16 AM GMT+8  Location History stores time-stamped data without asking  Company’s ad revenue boosted by metrics on foot traffic Google’s smartphone services store users’ locations even when privacy settings are adjusted to shut these features off, according to a report by the Associated Press. While the…

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Mobile Ad Revenue Is Exploding: Here’s How To Improve Your Ads

POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in…

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Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. While location data does enable a variety of…

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Case Study: How a Luxury Dealership Won With Geofencing Marketing

Geofencinghelps reveal what is actually working and not working in driving traffic to your dealership Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go,…

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Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That

Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research conducted by CodeBroker indicates that mobile coupons are…

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How Retailers Can Make The Most Of Their Data

Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of e-commerce has provided retailers with new avenues to…

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