How Retailers Can Make The Most Of Their Data

Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of e-commerce has provided retailers with new avenues to…

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How Small and Mid-Sized Publishers Are Turning to Programmatic Advertising

Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic  Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads…

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Over 66 Percent Of All Digital Transactions Now Take Place On Mobile

In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…

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MEDIA CONSUMPTION CONTINUES TO GROW, DRIVEN BY MOBILE

The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…

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Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year

“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 Location-based advertising is inherently “local,” so it’s little…

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MEDIA RELEASE

                      14th May, 2018 NRA Show press release   Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in…

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LEVERAGE YOUR LOCALNESS TO BEAT THE NATIONAL COMPETITION

When it comes to outsmarting your competition, things are drastically different being a local company. There are different challenges than those faced by national name-brand companies. As a locally owned business, however, you have several unique advantages that the national competition lacks. Here are four simple rules that will give your business a leg up…

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Brands, please stop ruining the consumer mobile journey with desktop experiences

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the…

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How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities…

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