If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add…
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Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — because, as Waymo’s CEO John Krafcik exclaimed, “Fully…
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It’s time for marketers to turn their attention to image-based search. By Lauryn Chamberlain Over 75 percent of consumers are inspired to make purchases based on image and video content, according to new research from ViSenze — a statistic that highlights the growing importance of image-based search for marketers. This isn’t a surprising stat in and of itself: Consumers have…
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There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates will help take your advertising to the next…
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As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. As Google’s Jason Spero puts it, “every time…
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The two words you hear a lot lately in marketing is ‘customer engagement.’ But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering. And in today’s rapidly changing digital marketplace, users have increasingly gone mobile, which…
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Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the underlying data that makes it possible to deliver…
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Driving foot traffic to your business or web site with effective mobile advertising Today, more than ever, businesses need data they can trust and companies that deliver. Better AD Network’s proprietary, affordable solution offers results 200-400% greater than traditional mobile advertising (and we’ve got the case study data to back it up). Introduction to Better…
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