STUDY: DESKTOP ADVERTISING IS CRASHING FAST by MICHAEL LEVANDUSKI Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent. According to a recent report, the bad news is just beginning for desktop advertisements. According to a three-year forecast conducted by Zenith, desktop adverting is…
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#MobileAdvertising Although local advertising may seem synonymous with small-business, the majority of the money that’s spent on local advertising comes from national brands. And with Google reporting that 50% of its mobile search is for local content (compared with about 17% of its desktop search), local advertising increasingly means mobile advertising. So what can small-business…
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by Laurie Sullivan @lauriesullivan #MobileAdvertising Mobile gives Google “long-term growth insurance.” That’s how iSuppli’s research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display, which generate short-term revenue growth, remain the other two pillars. When Google releases year-end…
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Direct response, mobile get significant attention Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017, according to a new eMarketer report, “The US Financial Services Industry 2013: Digital Ad Spending Forecast and Key Trends.” While growth will continue to…
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By: Robert J. Ambrogi In case you haven’t noticed, the world is going mobile. The question is: Is your marketing keeping pace? Do you have a website that is easy to read and navigate on a mobile device? Does your site include smartphone-friendly features? Have you thought about how to optimize your site for mobile search?…
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by Eric Stein We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the hearts and minds of marketers,advertisers and corporations. At DoubleClick, I helped start our international operations and targeted large brands to convince…
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Another great reason to contact Better Ad Network. Read this! ——————————————————————————————————————————————————- MARRIOTT’S ON A ROLL WITH ITS MOBILE APP GUEST ENGAGEMENT STRATEGY But it’s missing a critical component that’s right under its nose. No doubt about it, Marriott is taking its Mobile First strategy seriously. Recognizing that Guests never leave home without their mobile devices,…
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As Consumers Use Phones to Research Cars, Marketers are Following By E.J. Schultz It used to be people shopped for cars in dealerships. But now they are making their car-buying decisions at the gym, the gas station or the deli. The desktop computer is losing relevance in the auto industry almost as quickly as the…
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#WifiAdvertising To the savvy traveler, few things rival the importance of staying connected – to stay in touch with family, share their adventures live with friends, or keep tabs on work. Good Internet connectivity will always be one of the first things travelers look for abroad, sometimes even before comfort. And it better be free –…
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What we find most interesting at Better AD Network is that the answer to this question of “knowing today’s teens” in retail seems a lot more simple than many retailers apparently believe. With a staggering number of teens searching for WiFi almost immediately upon entering a mail, our system engages, pulls granular data on them…
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