By Greg Hoy The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. According to BI Intelligence,spending on mobile advertising is set to reach $42 billion by 2018 and grow faster than all other digital marketing categories. That’s huge! But the…
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By Benjamin Gran Mobile advertising is one of the fastest growing categories of marketing, driven by more people using smartphones and tablets to access the web. According to stats cited in an article in Yahoo! Small Business Advisor, 57% of Americans use their smartphones every day for searches and 58% of Americans with smartphones enjoy…
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By Mark Hoelzel Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users. Historically, there has been a big disparity between a number of time people actually spend on their smartphones and tablets (significant and growing), and the amount…
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Real Estate home sales are at an all time low. Foreclosures are at an all time high. Real Estate agents have more listings on their hands then ever before. How do you get an edge on your competition in a highly competitive real estate market? The answer is simple – Technology! Let me give you an example: When I was…
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Stacy Deprey-Purper , Social WiFi Expert Mobile advertising – why or why not? For the first time in our nation’s history, more Americans are looking at the mobile devices LONGER than they watch television. In fact, it’s 3.75 hours versus 3.5 hours PER DAY. If those numbers aren’t enough to get you excited about this technology,…
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Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers Retailers Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers Sometimes people don’t enter a store to buy something, said Ron Johnson, Apple’s former SVP of Retail Operations, in Stanford’s 2014 View from the…
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Where growth is coming from, building trust and more By Andrew Paradise While it’s no surprise that mobile devices are playing a larger role in consumers’ lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. As a result, the dichotomy behind this new relationship promises…
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A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline While travelers still use desktops for a significant portion of their travel research and shopping, the share of ad spend is shifting to mobile devices.…
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A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…
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#SocialWifi for #cities In today’s day and age, it has become commonplace to see a majority of businesses and restaurants offering free WiFi to its customers. It comes down to the fact that offering free WiFi is a fantastic way to attract possible consumers to your establishment; in fact, it has become a powerful advantage…
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