Mobile advertising is exploding, and automotive marketers are in a unique position to benefit. In the last year, mobile ad spend in the auto industry has increased over 230 percent, and both dealers and national brands have recognized the opportunities in mobile and are shifting more ad spend into the space. As the industry continues…
Details
REPORT: People Are Shopping Online, But They’re Buying Things In Person Need to locate the closest electronics store, or find out who carries those black pants in a smaller size? Chances are, you’ll use your phone to look it up. These days, more and more people are using their smartphones to make retail decisions on…
Details
Marketers in the quick service restaurant (QSR) industry have something of a Holy Grail on their hands in mobile advertising, according the Q4 mobile audience report from JiWire, a mobile advertising and data platform. The report observed that mobile influences dining decisions more than twice as much as online or offline sources for consumers. “There’s…
Details
Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time – your customers’ pocket. No matter where they are they can easily and naturally bring out their phone in ways you can’t with a laptop or PC.…
Details
Mobile Advertising – Way to Displaying Ads in Targeted Audience & Region In the era of constant evolution of the marketing dynamics we come across various modes of promotion that can work for a brand. Mobile advertising is the latest technique of reaching your audience and informing them about your company, brand and products or…
Details
https://betteradnetwork.com/wp-content/uploads/2016/10/videoplayback.mp4
by Rob Petersen Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices (PWC) 40% of office visits could be replaced by eVisit (source: Mayo Clinic) 30% of the 9000+ healthcare apps available are targeted at…
Details
Digitas Study Shows LGBT Consumers Are Way Into Their Phones, Tablets Marketers have been wish-washy at best when deciding whether or not to target the LGBT population. Take Target, for example, which rolled out a number of product lines last year aimed at the segment, but in the past had stumbled over mixed-messages on its…
Details
You’ve heard it before: this is the year of mobile (again), says Michael Twomey, SVP and MD at people-based marketing for Signal in this opinion piece. But before your eyes glaze over, consider some important insights about mobile advertising that were recently unveiled by Mary Meeker in her annually-anticipated Internet Trends Report. Posted byCARLOTTA VITTORI Meeker states that advertising…
Details
Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi. Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business…
Details