Ekaterina Walter If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time. Mobile device adoption is hitting stratospheric levels. The current world population sits at 7.2 billion, yet there are 7.5 billion mobile connections. You read that right: there are more mobile connections than there are people alive in the…
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Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses Sprint sees big engagement By Christopher Heine If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you’ll likely see a targeted mobile ad thanks to Vector Media’s geofencing and beacon-based ads platform. No situation is too small for marketing…
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Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile formats, perhaps at the expense of desktop. Nielsen’s…
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The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…
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Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics. By Matt Kapko The mobile advertising game, which has been a bit like a match of Whac-a-mole in the past, finally turned to favor the…
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by Tim Nichols If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before. Bigger, and more powerful than any other channel for…
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Brands rush to reach people watching shows and news from smartphones by Anna Nicolaou in New York Spending on mobile advertising in the US soared 89 per cent to $15.5bn in the first half of the year, taking up nearly half of online ad budgets, new data show. Mobile makes up 47 per cent of…
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We’re sure this isn’t the first time you’ve heard this, but we just can’t reiterate it enough! Your visitors are using the internet via their mobile phones more and more every day, and at your event. Have you ever considered offering free WiFi? Well, if you haven’t, then watch this space because this can make…
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Do you own a hair salon, nail salon, or day spa? Would you like more business? Would you like to increase your sales by $20,000 or more per year? Salons that are marketing their services to mobile phone users are reporting impressive increases in sales and profits. I learned a lot by listening to Greg…
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By Ronan Shields Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing…
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