Stacy Deprey-Purper , Social WiFi Expert Mobile advertising – why or why not? For the first time in our nation’s history, more Americans are looking at the mobile devices LONGER than they watch television. In fact, it’s 3.75 hours versus 3.5 hours PER DAY. If those numbers aren’t enough to get you excited about this technology,…
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Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers Retailers Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers Sometimes people don’t enter a store to buy something, said Ron Johnson, Apple’s former SVP of Retail Operations, in Stanford’s 2014 View from the…
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Where growth is coming from, building trust and more By Andrew Paradise While it’s no surprise that mobile devices are playing a larger role in consumers’ lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. As a result, the dichotomy behind this new relationship promises…
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A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline While travelers still use desktops for a significant portion of their travel research and shopping, the share of ad spend is shifting to mobile devices.…
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A study from professors at INSEAD and the University of Pittsburgh found that: “Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).” Don’t be thrown off by…
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#SocialWifi for #cities In today’s day and age, it has become commonplace to see a majority of businesses and restaurants offering free WiFi to its customers. It comes down to the fact that offering free WiFi is a fantastic way to attract possible consumers to your establishment; in fact, it has become a powerful advantage…
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This free e-Book details the benefits of data and analytics in retail sector. Get your FREE copy now! Click Here For FREE Full PDF Download
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By Rimma Kats Starbucks is no stranger to mobile advertising and is continuing to prove that the medium works for the company by running a new campaign that aims to bolster its VIA Instant Coffee sales. Starbucks is running the new campaign within TV Guide’s iPhone application. The coffee giant has been using mobile…
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INDOOR, OUTDOOR AND BACK AGAIN By Meagan Krueger Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies. Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases. And each have long contemplated when, or even if, the two will converge, or…
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Are you one of those restaurant chains who thinks by offering Free WiFi to your patrons that you'll slow up the table turning process and lose money? These statistics may change your mind. #socialwifimarketing Just click the link below to view the brief presentation: WiFi in Restaurant Statistics (4)
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