By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud . The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …
Details
by Steve Olenski Way back in 2014 I wrote an article on a certain nine-letter word that every marketer needs to remember at all times. The word is “relevance.” The idea is that relevance can help to create a better user experience when it comes to delivering ads to target audiences, especially for the mobile environment…
Details
By Claire Calligaro Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on their computer. Some studies…
Details
The future of mobile advertising is bright. Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion is expected to be spent on ads served to mobile phones and tablets worldwide, an increase of nearly 430% increase since 2013 (eMarketer.com).…
Details
In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016 was another big quarter for internet advertising with over $17 billion spent. Mobile the…
Details
Statistics showed that mobile advertising expenses globally reached $18 billion in 2014 and projects that the market will reach around $42 billion within the next two years. As a result, the growth on mobile platform has a tremendous effect on mobile advertising. As more and more businesses become aware of the importance of the mobile…
Details
Personalization Is A Key Benefit Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning…
DetailsMORE CUSTOMERS, GUARANTEED! Every day, Better AD Network tracks the attendance of over 2 million events throughout the United States. This, combined with our social WiFi offering Boost WiFi (a captive portal that collects valuable data and emails your customers) you are able to build the most accurate customer personas to: Monetize your existing WiFi system. Increase customer loyalty and positive reviews. Increase…
Details
How to take advantage of mobile ad trends By Paul Suggett Cell phones are as much a part of our everyday lives as televisions were thirty years ago, and radios thirty years before that. We don’t go anywhere without them. We can use them to buy products, connect with friends, check the news, the weather,…
Details
by Anne Freier According to new research from Marin Software, provider of a cross-channel advertising cloud, among the three industries that boosted their ad spending more significantly during Q1 2015 are the automotive, financial and healthcare sector. Given the shift in consumer behaviour toward heavy smartphone adoption and regular use of their mobile devices, these industries were…
Details