Geo-fencing is a game-changer in the shopping center business – an industry constantly challenged to increase shopper visit share in the face of online competitors, store closings, aging assets and a rapidly evolving customer. With this relatively new methodology, owners/operators can precisely define trade areas, perform competitive visit share analysis and pre-acquisition studies, compare center…
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By Buzztime The advertising and marketing landscape for the restaurant and food industry is constantly shifting. In an effort to stay ahead of the curve, restaurants lead the way in experimental and new advertising methods like social media posts, banner ads, and targeted advertising on mobile devices and restaurant tablets. A study recently released by…
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Geofencing isn’t just about ads, writes Beetrack CEO Sebastian Ojeda. It can help companies compete with the likes of Amazon by improving same-day and two-day delivery. By Sebastian Ojeda Efficiency in home deliveries has become one of the most valuable assets for companies looking to grow their businesses. Why? Consumer expectations in last mile delivery…
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Contributed by Stacy Deprey-Purper, Founder: Better Ad Network There’s an elephant in the room…and it’s name is “Mobile Advertising Data” (MAD, for short). It’s acronym is appropriately named as many of us in the industry have been “mad” about the integrity of mobile data for years now. From facebook’s “fake likes” to erroneous search data,…
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With the increasing movement of consumers from traditional web browsing (i.e. laptop and desktop computers) to mobile browsing on tablets or smartphones, advertisers are now using a new mobile marketing technique called geo-fencing when trying to target potential customers. Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement…
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Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for…
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Here at Better AD Network we share Gannett’s concerns about fake profiles on Facebook. Our clients rely on us for accurate marketing that yields results. We will be recommending an alternative advertising, proven methods of advertising until facebook can resolve these challenges. Read this. ———————————————————————————————— Gannett seeks FBI probe into fake Facebook followers Gannett Co.,…
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This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall. By Lauren Brousell Here’s what you need to know about this location-based mobile service that lets marketers send messages to your smartphone when you enter a defined geographic area, such as a…
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Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is…
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Digital ad spending in U.S. surged 22% to record $72.5 billion in 2016, according to a new report from the IAB By Mike Shields Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising…
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