Help for the Helpers: How Hospital Mobile Apps Benefit Staff and Volunteers Front-desk staff and volunteers bear a huge burden in most hospitals. They’re the “face” of the hospital to the public, and often its heart as well. They field questions and complaints, provide directions and soothe stressed spirits. Then there’s the beleaguered nursing…
DetailsWe’re Hiring! Better AD Network.com, a mobile advertising and data & analytics company is a start-up based in Phoenix, Arizona in its 3rd year. We are a cutting edge firm who built the world’s first programmatic, targeted ad portal for Social WiFi monetization. Our office, located in the Arcadia District in Phoenix is in…
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Mobile advertising to get more creative to target shoppers Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks. This past year also gave rise…
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This is an interesting article; but it wasn’t a surprise. While we love working with the truly transparent agencies out there, we know that there is still a problem in the industry. Part of that problem, is that advertising and marketing is such a specialized field and in recent years, has become more complicated than…
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Is mobile advertising the final frontier in online marketing? Here are tips for getting into the mobile advertising space while it’s hot. by Julie Bawden Davis You might think we’ve turned over every possible stone when it comes to online marketing, but Verizon’s recent bid to purchase AOL in order to obtain its mobile video and advertising…
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Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Social media, video and in-app advertising are among the options financial marketers must consider when crafting their digital marketing plan. By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand Not long ago, online display advertising was the darling of marketers…
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STUDY: DESKTOP ADVERTISING IS CRASHING FAST by MICHAEL LEVANDUSKI Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent. According to a recent report, the bad news is just beginning for desktop advertisements. According to a three-year forecast conducted by Zenith, desktop adverting is…
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#MobileAdvertising Although local advertising may seem synonymous with small-business, the majority of the money that’s spent on local advertising comes from national brands. And with Google reporting that 50% of its mobile search is for local content (compared with about 17% of its desktop search), local advertising increasingly means mobile advertising. So what can small-business…
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by Laurie Sullivan @lauriesullivan #MobileAdvertising Mobile gives Google “long-term growth insurance.” That’s how iSuppli’s research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display, which generate short-term revenue growth, remain the other two pillars. When Google releases year-end…
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Direct response, mobile get significant attention Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017, according to a new eMarketer report, “The US Financial Services Industry 2013: Digital Ad Spending Forecast and Key Trends.” While growth will continue to…
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