The two words you hear a lot lately in marketing is ‘customer engagement.’ But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering. And in today’s rapidly changing digital marketplace, users have increasingly gone mobile, which…
DetailsRegister your email and first name and you’ll receive a FREE $5 Starbucks Card from AZ Reverse Mortgage! CLICK HERE TO ENTER YOUR INFO!
Details
Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the underlying data that makes it possible to deliver…
Details
Driving foot traffic to your business or web site with effective mobile advertising Today, more than ever, businesses need data they can trust and companies that deliver. Better AD Network’s proprietary, affordable solution offers results 200-400% greater than traditional mobile advertising (and we’ve got the case study data to back it up). Introduction to Better…
Details
Have a safer workplace. Safer life. Learn valuable lessons in this tumultuous time. GREAT for work safety and preparedness or in your everyday life. This is MUST ATTEND.
Details
Name three things you can’t travel without. We bet Wi-Fi made the cut. This summer, businesses (and cities) are making it even easier for you to plug in and stream. USA TODAY CANNON BEACH, Oregon —Learn to love your Wi-Fi. That’s the message this week from new Samsung and Verizon Wireless product announcements. Our phones are getting…
Details
Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation. By John Lincoln Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using…
Details
Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component…
Details
The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways. Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we define as important. The surge in interest in…
Details