The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and…
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Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception By Collin Holmes With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use…
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This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact,…
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by Chuck Martin A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time. The actual location of things market is now projected to reach $71 billion by 2025, according to new research. That’s an annual growth rate of 34%,…
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Last week, Mark Zuckerberg announced a major revamp of Facebook’s News Feed algorithm to prioritize content shared by friends and family, and demote branded posts from publishers and businesses. It seems that after pushing Facebook as a source of trending news, Dr. Zuckenstein is horrified by his own creation. And, after a year of trying unsuccessfully to…
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Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective approaches to mobile marketing, and it can hinder growth overall. The scale of the challenge is significant. According to a June 2017 study that our company commissioned from Forrester, 94% of surveyed…
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Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you have to get inside their heads. Know how…
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Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries. By Sarah K. White What is geofencing? Geofencing is a location-based service in which an app or other software uses GPS, RFID,…
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The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Location data is talked about most often in the context of retail. However, it can also be used to a great effect in city planning and the development of smart…
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Editor’s note: The following is a guest post from Keith Petri, chief strategy officer at Screen6. The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another — further…
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