Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component…
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The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways. Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we define as important. The surge in interest in…
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By Maria Golovanova Nowadays, mobile devices are pretty much an extension of our bodies. Where we go our phones go: work, holidays, yoga classes, Friday night drinks. On average, we engage in 76 separate mobile sessions a day which amounts to almost 3 hours a day. All those mobile sessions take place at many different locations. Using this…
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As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 at 3:04 pm From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s…
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Geolocation and beacons need to address specific needs, says Hilton’s Mark Weinstein at Millennial 2020. By David Kaplan Location technology is a central aspect of Hilton’s mobile marketing. But as Mark Weinstein, SVP for Customer Experience, Engagement, Loyalty & Partnerships at Hilton, the use cases are clear: experimentation and novelty are fine, but nothing gets full…
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Ashlyn Booth, director of retail property marketing for JLL, shares insights into the benefits of a geofence. By Ashlyn Booth It wasn’t that long ago that retailers and shopping center owners hired surveyors to stand outside their space to question 500 mall-goers hoping to gain a better understanding of their shopping and spending habits. But, today…
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In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s for…
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Facebook’s new #WiFi feature makes the #BetterADNetwork solution even more valuable! #Geo4WiFi ——————————————————————————————————————————————————————————– Facebook is expanding one of its newer features designed to help mobile users find accessible Wi-Fi networks. The company had begun testing a “Find Wi-Fi” option last year on mobile, which highlighted free, public Wi-Fi networks nearby. At the time, the option was only…
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By: Graves Burke “I don’t spend any money on advertising!” “All my clients come from ‘word of mouth’” They say with their chest puffed out and a HUGE smile on their face (like this is a good thing.) I hate to burst your bubble. If you believe these are good ways to grow your business,…
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By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target…
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