There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates will help take your advertising to the next…
Details
As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google. Marketers know by now that these mobile moments matter. As Google’s Jason Spero puts it, “every time…
Details
The two words you hear a lot lately in marketing is ‘customer engagement.’ But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering. And in today’s rapidly changing digital marketplace, users have increasingly gone mobile, which…
DetailsRegister your email and first name and you’ll receive a FREE $5 Starbucks Card from AZ Reverse Mortgage! CLICK HERE TO ENTER YOUR INFO!
Details
Americans today spend more than a quarter of their media time on mobile devices. To engage their target audiences in this new digital space, health and life sciences companies are turning to mobile advertising. Smart marketers know that it’s not just the medium that matters. It’s the underlying data that makes it possible to deliver…
Details
Driving foot traffic to your business or web site with effective mobile advertising Today, more than ever, businesses need data they can trust and companies that deliver. Better AD Network’s proprietary, affordable solution offers results 200-400% greater than traditional mobile advertising (and we’ve got the case study data to back it up). Introduction to Better…
Details
Have a safer workplace. Safer life. Learn valuable lessons in this tumultuous time. GREAT for work safety and preparedness or in your everyday life. This is MUST ATTEND.
Details
Name three things you can’t travel without. We bet Wi-Fi made the cut. This summer, businesses (and cities) are making it even easier for you to plug in and stream. USA TODAY CANNON BEACH, Oregon —Learn to love your Wi-Fi. That’s the message this week from new Samsung and Verizon Wireless product announcements. Our phones are getting…
Details
Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation. By John Lincoln Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using…
Details