In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…
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The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…
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“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 Location-based advertising is inherently “local,” so it’s little…
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14th May, 2018 NRA Show press release Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in…
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Infograpic Source: Modern Technolab
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When it comes to outsmarting your competition, things are drastically different being a local company. There are different challenges than those faced by national name-brand companies. As a locally owned business, however, you have several unique advantages that the national competition lacks. Here are four simple rules that will give your business a leg up…
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Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the…
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And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities…
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It’s one of the biggest opportunities in 2018 By Tomer Cohen More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points…
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The pivot from smartphones to connected devices requires greater human-centricity By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…
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