Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi. Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business…
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by Ian Harris Mobile marketing isn’t the future – it’s now. Ever since the iPhone entered the world in 2007, smart devices have become an indispensable part of our lives. For most of us, our smartphone is the first thing we check in the morning and the last thing at night. We can’t leave the…
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It’s quite likely that you are one of the 91% of mobile users who keep their device within arm’s reach for 100% of the time. So you will know how important mobile phones have become in nearly every aspect of life. Mobile for event planning is no different. It is amazing how much easier event…
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By Erik Martin, special to The Content Wrangler From Facebook to MailChimp and AdRoll to Kissmetrics, effective and cost-efficient digital marketing and analytics tools abound online for companies to capitalize on. But when it comes to brick-and-mortar retail locations, it’s not so easy to capture consumer data, convert browsers into paid customers, and target in-store…
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What's Next for Digital Marketing in 2016 Posted By Brian Hughes What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success. From SEO and mobile marketing to influencer outreach and…
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Help for the Helpers: How Hospital Mobile Apps Benefit Staff and Volunteers Front-desk staff and volunteers bear a huge burden in most hospitals. They’re the “face” of the hospital to the public, and often its heart as well. They field questions and complaints, provide directions and soothe stressed spirits. Then there’s the beleaguered nursing…
DetailsWe’re Hiring! Better AD Network.com, a mobile advertising and data & analytics company is a start-up based in Phoenix, Arizona in its 3rd year. We are a cutting edge firm who built the world’s first programmatic, targeted ad portal for Social WiFi monetization. Our office, located in the Arcadia District in Phoenix is in…
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Mobile advertising to get more creative to target shoppers Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks. This past year also gave rise…
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This is an interesting article; but it wasn’t a surprise. While we love working with the truly transparent agencies out there, we know that there is still a problem in the industry. Part of that problem, is that advertising and marketing is such a specialized field and in recent years, has become more complicated than…
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Is mobile advertising the final frontier in online marketing? Here are tips for getting into the mobile advertising space while it’s hot. by Julie Bawden Davis You might think we’ve turned over every possible stone when it comes to online marketing, but Verizon’s recent bid to purchase AOL in order to obtain its mobile video and advertising…
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