Boost WiFi Adds Better AD Network To Increase WiFi Revenue
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7 Case Studies Prove Mobile ROI To Healthcare Marketers
by Rob Petersen Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices (PWC) 40% of office visits could be replaced by eVisit (source: Mayo Clinic) 30% of the 9000+ healthcare apps available are targeted at…
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Looking for Gay, Lesbian Consumers? Try Mobile Devices
Digitas Study Shows LGBT Consumers Are Way Into Their Phones, Tablets Marketers have been wish-washy at best when deciding whether or not to target the LGBT population. Take Target, for example, which rolled out a number of product lines last year aimed at the segment, but in the past had stumbled over mixed-messages on its…
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How To Capture The $22B Mobile Advertising Opportunity With People-Based Marketing
You’ve heard it before: this is the year of mobile (again), says Michael Twomey, SVP and MD at people-based marketing for Signal in this opinion piece. But before your eyes glaze over, consider some important insights about mobile advertising that were recently unveiled by Mary Meeker in her annually-anticipated Internet Trends Report. Posted byCARLOTTA VITTORI Meeker states that advertising…
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Better Ad Network Partners with Gravy Analytics
Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi. Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business…
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Why Mobile Marketing Is More Important Now Than Ever
by Ian Harris Mobile marketing isn’t the future – it’s now. Ever since the iPhone entered the world in 2007, smart devices have become an indispensable part of our lives. For most of us, our smartphone is the first thing we check in the morning and the last thing at night. We can’t leave the…
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How Mobile Devices Revolutionize Meetings
It’s quite likely that you are one of the 91% of mobile users who keep their device within arm’s reach for 100% of the time. So you will know how important mobile phones have become in nearly every aspect of life. Mobile for event planning is no different. It is amazing how much easier event…
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UNDERSTANDING SOCIAL WIFI: THE PROMISES, THE PERKS, AND HOW YOUR BUSINESS CAN BENEFIT FROM IT
By Erik Martin, special to The Content Wrangler From Facebook to MailChimp and AdRoll to Kissmetrics, effective and cost-efficient digital marketing and analytics tools abound online for companies to capitalize on. But when it comes to brick-and-mortar retail locations, it’s not so easy to capture consumer data, convert browsers into paid customers, and target in-store…
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Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016
What's Next for Digital Marketing in 2016 Posted By Brian Hughes What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success. From SEO and mobile marketing to influencer outreach and…
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Why Clinics And Hospitals Need Mobile Advertising
Help for the Helpers: How Hospital Mobile Apps Benefit Staff and Volunteers Front-desk staff and volunteers bear a huge burden in most hospitals. They’re the “face” of the hospital to the public, and often its heart as well. They field questions and complaints, provide directions and soothe stressed spirits. Then there’s the beleaguered nursing…
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