by Tim Nichols If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before. Bigger, and more powerful than any other channel for…
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Brands rush to reach people watching shows and news from smartphones by Anna Nicolaou in New York Spending on mobile advertising in the US soared 89 per cent to $15.5bn in the first half of the year, taking up nearly half of online ad budgets, new data show. Mobile makes up 47 per cent of…
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We’re sure this isn’t the first time you’ve heard this, but we just can’t reiterate it enough! Your visitors are using the internet via their mobile phones more and more every day, and at your event. Have you ever considered offering free WiFi? Well, if you haven’t, then watch this space because this can make…
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Do you own a hair salon, nail salon, or day spa? Would you like more business? Would you like to increase your sales by $20,000 or more per year? Salons that are marketing their services to mobile phone users are reporting impressive increases in sales and profits. I learned a lot by listening to Greg…
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By Ronan Shields Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB. The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing…
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Mobile advertising is exploding, and automotive marketers are in a unique position to benefit. In the last year, mobile ad spend in the auto industry has increased over 230 percent, and both dealers and national brands have recognized the opportunities in mobile and are shifting more ad spend into the space. As the industry continues…
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REPORT: People Are Shopping Online, But They’re Buying Things In Person Need to locate the closest electronics store, or find out who carries those black pants in a smaller size? Chances are, you’ll use your phone to look it up. These days, more and more people are using their smartphones to make retail decisions on…
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Marketers in the quick service restaurant (QSR) industry have something of a Holy Grail on their hands in mobile advertising, according the Q4 mobile audience report from JiWire, a mobile advertising and data platform. The report observed that mobile influences dining decisions more than twice as much as online or offline sources for consumers. “There’s…
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Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time – your customers’ pocket. No matter where they are they can easily and naturally bring out their phone in ways you can’t with a laptop or PC.…
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Mobile Advertising – Way to Displaying Ads in Targeted Audience & Region In the era of constant evolution of the marketing dynamics we come across various modes of promotion that can work for a brand. Mobile advertising is the latest technique of reaching your audience and informing them about your company, brand and products or…
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