Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for…
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Here at Better AD Network we share Gannett’s concerns about fake profiles on Facebook. Our clients rely on us for accurate marketing that yields results. We will be recommending an alternative advertising, proven methods of advertising until facebook can resolve these challenges. Read this. ———————————————————————————————— Gannett seeks FBI probe into fake Facebook followers Gannett Co.,…
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This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall. By Lauren Brousell Here’s what you need to know about this location-based mobile service that lets marketers send messages to your smartphone when you enter a defined geographic area, such as a…
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Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is…
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Digital ad spending in U.S. surged 22% to record $72.5 billion in 2016, according to a new report from the IAB By Mike Shields Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising…
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Excitement bubbles through your veins. You’ve spent months perfecting your product. Now, it’s time to present it to some of the leading retailers and angel investors at a trade show. Reality hits. Thousands of other startups are also trying to grab the attention of these instrumental people. You have to find a way to lure…
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Reaching customers where they are with what they need is the fundamental principle of geofencing. Earn more. Win big. Geo-fencing strategies provide a targeted approach to digital marketing that helps businesses win new customers. The biggest earners in the geofencing space, however, practice these sure-fire ways to boost their ROI. Be Strategic Geofencing can be…
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Nearly 2,000 restaurant experts in the valley next week are in for quite a treat. It will lead them closer than ever to their customers, their competitor’s customers, and greater profits. The Restaurant Leadership Conference in Phoenix is serving as the launch site for Geo4WiFi, the patented, game-changing mobile advertising technology from Arizona’s own, Better…
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AdvertisingAge made an announcement that event giant Live Nation will now geofence their events. Live Nation claims they sponsor an event somewhere on the planet every 20 minutes. They will tag mobile IDs of concert goers and gather information such as the age, sex, how much did the person pay for their ticket, what food or…
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eMarkter has published that other factors do influence US internet users purchasing decisions but none come close to the popularity of coupons and discounts. More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts. No other influence was had more than 50% of responses. The closest was family and…
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