Matt Barash, head of strategy and business development at AdColony discusses why it’s time for advertisers to stop looking to TV for reach and instead turn their attention to mobile video Today’s consumers are buried in their phones – and they’re not just scrolling, they’re pausing and watching. Mobile video now accounts for more than half of…
Tyrone Stewart Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmaticaudio spend over the…
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