As the impact of innovations and disruptions of years’ past come into focus, leading players will battle for dominance in several key areas.
The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be particularly prevalent for mobile video and augmented reality (AR), where strong adoption could hatch some winners, some losers and several acquisitions or mergers.
Mobile marketers will also continue to see how social commerce and voice technology can affect the entire customer journey and, when executed well, shorten the sales funnel. Meanwhile, the rollout of 5G will elevate network speed and marketing capabilities across a newly supercharged mobile landscape.
Below are six key developments set to shake out this year in the mobile marketing world.
A fight for dominance in mobile video
The numbers confirm what many already know: Mobile video set records in 2018, with even more
