Yes, mobile video can replace TV

Matt Barash, head of strategy and business development at AdColony discusses why it’s time for advertisers to stop looking to TV for reach and instead turn their attention to mobile video Today’s consumers are buried in their phones – and they’re not just scrolling, they’re pausing and watching. Mobile video now accounts for more than half of…

6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years’ past come into focus​, leading players will battle for dominance in several key areas. The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be…