Which mobile ad formats really catch the consumer’s eye?

Viewability is a prized metric, but it doesn’t tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate. The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year on mobile ads. But how effective are those…

Why Programmatic Provides a Better Digital Marketing Landscape

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…