Mobile Ad Revenue Is Exploding: Here’s How To Improve Your Ads

POST WRITTEN BY Timothy Nichols Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. Both Facebook and Google have contributed to an increasing need for companies to make sure they’re connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in…

Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle Outfitters geofenced its outlet stores to deliver nearby customers timely promotions and notifications in the malls’ parking lots — to boost not only foot traffic but sales. While location data does enable a variety of…