How Small and Mid-Sized Publishers Are Turning to Programmatic Advertising

Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic  Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads…

Over 66 Percent Of All Digital Transactions Now Take Place On Mobile

In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…

MEDIA CONSUMPTION CONTINUES TO GROW, DRIVEN BY MOBILE

The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…