When it comes to outsmarting your competition, things are drastically different being a local company. There are different challenges than those faced by national name-brand companies.
As a locally owned business, however, you have several unique advantages that the national competition lacks. Here are four simple rules that will give your business a leg up on the national competition:
1. Connect with your customers
Two vital ways local businesses can connect with their customers in a unique way is to prominently identify your business as locally owned and to compassionately tell your story. As a local business, a portion of your customers will come and be regulars if they can relate to you and your story.
It is important to broadcast your story, typically on the about tab on your website. Share what made you passionate about your business and line of work. Give the community something they can relate to, and what makes you different from your competitors. Consistently share your story through all of your communications including social media, email, and website.
Also, identify your business as locally owned as frequently as possible. Thank your customers for shopping local. Print a “thank you for shopping local” on the bottom of receipts, on bags or simply thank the customers for shopping local. Prominently display your “Proud Member of Local First Arizona” badges on your storefronts and websites. There are many ways to remind your customers that you are a local business.
2. Build Local Collaborations
Instead of fighting your competition, identify goals and values that you share with other local businesses and collaborate with them to meet those common goals. For example, by collaborating with local businesses nearby yours, you can work together to purchase larger advertising opportunities to draw more attention to your businesses. You can find local collaborators based on location, industry, ownership, and much more.