Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year

“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 Location-based advertising is inherently “local,” so it’s little…

MEDIA RELEASE

                      14th May, 2018 NRA Show press release   Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in…

LEVERAGE YOUR LOCALNESS TO BEAT THE NATIONAL COMPETITION

When it comes to outsmarting your competition, things are drastically different being a local company. There are different challenges than those faced by national name-brand companies. As a locally owned business, however, you have several unique advantages that the national competition lacks. Here are four simple rules that will give your business a leg up…

Brands, please stop ruining the consumer mobile journey with desktop experiences

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the…