How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers By Brian Czarny Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions, and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities…

4 Ways B-to-B Marketers Should Be Using Mobile Video

It’s one of the biggest opportunities in 2018 By Tomer Cohen More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points…

Why Your Mobile Marketing Strategy Needs An Upgrade

The pivot from smartphones to connected devices requires greater human-centricity  By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…

Understanding Programmatic: Your Company And Career May Depend On It

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor.  The effects of such choices are not life-changing. As long as we’re happy with the job we…