Marketers Are Getting Up Close and Personal with These New Geofencing Advancements

Geofencing is quickly becoming a must-have for retailers everywhere. By Molly St. Louis | Creative executive If you’re still playing catch up when it comes to geofencing, it’s time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market Insights, the global geofencing market is expected to…

Business Development Representative (BDR) Needed!

Better AD Network, a disruptive company in the advertising tech space, is looking for a dynamic, results-oriented Business Development Representative (BDR). Business Development Responsibilities A BDR has three primary responsibilities: Identifying new sales leads Pitching products and/or services Maintaining fruitful relationships with existing customers When it comes to generating leads, day-to-day duties typically include: Researching…

Why Real Estate Agents Should Focus On Mobile Marketing

  As with every aspect of digital life, consumers’ transition from PC screen to smartphone or tablet continues at high speed. When people see a property they like, they will go to their phone first, rather than waiting to get home and look up the estate agent. The millennial and their successor generations live by…

How an insight from search data sparked a beauty brand’s multicultural video campaign

Ekaterina Petrova Feb 2018 It’s not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness. But that’s exactly the story of beauty brand Make Up For Ever’s recent endeavor to better reach its diverse multicultural audience. The results proved the brand was definitely onto…