6 Trends That Will Define Mobile Marketing In 2018

The future of mobile marketing will come into clearer focus during a year that’s likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it’s shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and…

Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important

Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception By Collin Holmes With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use…