Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier start to holiday buying Here’s some bad news.…
Black Friday is coming and many of you have started shopping already! We at Strategic Awareness Solutions want you to be Aware of the hidden dangers and stay safe in all that you do. As you head out early on Friday to begin fighting the crowds, tragedy can strike at any time. Be prepared and see…
If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add…
Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — because, as Waymo’s CEO John Krafcik exclaimed, “Fully…
It’s time for marketers to turn their attention to image-based search. By Lauryn Chamberlain Over 75 percent of consumers are inspired to make purchases based on image and video content, according to new research from ViSenze — a statistic that highlights the growing importance of image-based search for marketers. This isn’t a surprising stat in and of itself: Consumers have…